Having done my Master’s, I started working for a design studio which deals in conversion of handmade paper to quality products apart from designing wedding cards. My job profile included interacting with clients on a daily basis, understanding their requirement, suggesting ideas, taking care of various aspects from production to final delivery. I have always been really passionate about cooking as it gives me a lot of pleasure and in a way helps my creativity take shape. It was at a chance event when a close friend needed chocolates for her party that I decided to try making them. As my work got appreciated and grew with regular orders, I decided to give up my 15-year-old job and started Diletto. It wasn’t easy quitting a full time job and starting a business about which I dint know much. But, the support of my family and close friends helped me pass through this phase and gave me the confidence necessary to make a name for my brand. It was an uphill task to source good quality ingredients keeping the final cost of product in mind, experiment with new recipes and market my brand especially to the corporate clients. I have constantly been learning since, incorporating new ideas both in terms of taste and presentation of product.
I dint have to look far with regards to packaging, since I have experience in the field. The positive feedback from clients both for packaging and product taste grew with each order and helped boost my confidence. Apart from chocolates, I have added cakes, cupcakes, brownies, cookies and many other baked products. Now, I not only design packaging for my products but also do so for fellow bakers and chocolate makers under the brand – Papyrus. Papyrus also caters to design of wedding cards, paper bags, boxes, corporate stationary, etc., Initially, I started taking small orders and was making them from my home kitchen with minimum equipment and then slowly grew from there and converted one of my room’s into a working kitchen. Investing in some equipment and started employing and training workers to assist in my work. It was a step by step growth, understanding new trends in the market, calculating all risks involved. I have plans of opening a one of a kind chocolate store in the city and import few more machines from Belgium. I have recently been selected for the Walmart sponsored Women Entrepreneurship Development Program (assisted by Vrutti) amongst a number of applicants. I felt a sense of accomplishment when I was told that the eligibility criteria of turnover were relaxed by the selection committee because my work is neat and professional. I received the COWE Excellence Award 2016 for Best Woman Entrepreneur under the food category for my brand Diletto.