Mr.Krishna ravi

Mr.Krishna Ravi,Founder & Managing Director at Reckon Green Innovations Pvt Ltd to promote energy efficiency. Associated with LED since 1987 through information displays and since then has been following the evolution of LED in to lighting. A self learner and keenly interested in innovation and searching for ways to do things better. My friends tell me that, I am always ten years ahead and people often can’t perceive the solutions I propose due to various reasons. But age slowed me down to match with current times and the innovation in LED Tube light coincides with requirements of today. Developed many solutions in POS communications and was associated with new technologies all my life which includes LED displays in 1980s and Digital talking poster in 1994, Thermal binding covers in 1998, LED lighting since 2010. Incorporated Reckon Green Technologies in the year 2013 to offer turnkey solutions in energy efficiency for individuals and institutions. Our experience in doing lighting projects has brought in realization that branded products with high price tags does not give the best deal to customers with respect to savings, payback and ROI. Also cheaper products do not confirm to standards and assured service. This led us to define our own specifications and source for products matching to them. They are not available in India and are very expensive to import forcing us to develop our own. We have listed the pain points and problems faced by all stakeholders and found solutions to address them. The result has been good and impressive with the features incorporated in the product. Our product price was higher than most popular brands, but all existing customers were happy to pay 40% higher than popular brands. But many well-wishers and industry consultants advised that India being a price sensitive market, it might be difficult to scale up at high prices. Also the industry saw a sudden crash of LED lamp prices by 70% in two years largely due to the mass procurement and publicity of prices by EESL. This fall had also reduced the quality standards of the products offered and their life time. Then we have converted our tube light to double side detachability to separate production of lamps and plug-in-drivers separately and integrated in to one by customers after purchase. This gave us the flexibility to select the material of construction and performance to match with requirements of price and also performance. Customers too, got the opportunity to choose the desired drivers based on their functional needs and integrate with the lamp before installation. The design also allows us to contract manufacture common tube lamps anywhere in the world to reduce shipping costs and also meet the mandatory local production norms. Driver end caps will be manufactured by us and supplied from India in separate packing to control quality and performance. We need crowd funding to take up trail production in automated EMS facilities to analyse the production issues before scale up.


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